Employer Branding Tools - The List

The world of employer branding is becoming an increasingly important part in the war for talent. Over the past few years many tools and services have emerged for this part of talent attraction.

From video tools to review sites, maintaining and improving your company's reputation is easier with the players listed below.

This blog post is an attempt to organize them by function. Use it as a guide to help you build your organizations employment brand. If you feel something is missing feel free to contact us.

Want this list in a downloadable spreadsheet? CLICK HERE TO DOWNLOAD

VIDEO TOOLS & Services

• Ripl (marketing app in your pocket)

• SparcStart

• Monster Studios (app)

• AltruLabs (new startup)

• VideoMyJob (mobile app)

• Ongig

• Digi-Me (give them a job description they create video)

• Magisto (online video maker)

• JobStories (webinars for jobs)

• goldi - (a video only job board)

ON SITE VIDEO SERVICES

• SkillScout

• Stories Inc

• JobViddy (UK)

• The Muse

REVIEW SITES

• Glassdoor

• Indeed Reviews

• Kununu

• FairyGodBoss (company reviews for women)

• Ratedly (aggregates reviews)

EMPLOYEE ADVOCACY TOOLS

• FirmPlay

• LinkedIn Elevate

• Sociabble (communications, advocacy, social selling)

• Dynamic Signal (employee content and communication)

• Everyone Social

• Bambu (from SproutSocial)

SOCIAL MEDIA MANAGEMENT

• Buffer

• Hootsuite

• Dlvr.it

CAREER SITES/JOB DESCRIPTIONS

• ViziRecruiter (visual job pages)

• TMP Advanced Job Descriptions

• NextWave Hire (talent communities, microsites)

• Clinch Talent (CRM - career sites)

• Ruutly (visual job descriptions)

• CareerSiteCloud (career site and analytics)

• Job Page Grader (see how your posting ranks)

• Textio (augmented job writing tool)

• TapRecruit (team based job ad writing)

CANDIDATE EXPERIENCE TOOLS

• Great Hires (interview experience tool)

• HelloHire (candidate experience audit)

• Survale (candidate survey tool)

• Rejobify (rejection email templates)

• Canvas (text interviewing chatbot)

• GoHire (chatbot)

• AllyO (virtual recruiter technology)

• Job Pal (chatbot)

• Hire Humanly (chatbot)

• Paradox/Olivia (chatbot)

• RoboRecruiter (chatbot)

• Wade&Wendy (chatbot)

• XOR (chatbot)

• Emerson/SmashFly (chatbot)

MISCELLANEOUS

• HelloBar (multi-use marketing bar)

• JobFairing (event promotion)

• EmployerBrand Index

• Canva (image creation)

• Rev.com (transcription services for podcasts)

Get this full list of tools in a downloadable spreadsheet for easy sharing. Absolutely free!