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Miki Johnson from Job Portraits on Employer Content Marketing

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Miki Johnson is a cofounder of Job Portraits, a San Francisco-based creative studio that works with startups to create compelling content—photos, videos, blog posts, etc.—about their teams to help them market their job opportunities. On today's show….5 things candidates want that companies aren't giving them.

Listeners can email miki@jobportraits.com—for a copy of the Candidate Experience Scorecard she mentioned.

TOPICS

1/ Tell me about Job Portraits and how it started.

2/ How do you decide what content to create for your clients?

3/ What have you seen in your research that candidates want but companies don't give them?

4/ Why do you think this happens?

5/ What can companies do to fix this?



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