Every year Appcast analyzes recruitment marketing data from nearly 1,000 US employers to help you make better, data-driven decisions about how to advertise your jobs and allocate your recruitment marketing budget. Today we are going to talk about that 2020 Recruitment Benchmarking Report with their SVP of Strategy, Leah Daniels.
TOPICS:
Give us a quick description of Appcast for those that dont know the company
Hows life under Stepstone?
In the grand scheme of ‘recruitonomics’, we see that at the same time demand for candidates is increasing, the supply of candidates has dropped, meaning it is more difficult to acquire candidates. If you want to change the outcome of your recruitment advertising, you either need to bid more (than your competitors) or look at how to impact apply rates in order to 'get more bang for your buck'.
Whats in this report?
The new apply rate numbers? 5.6% in 2018 now down to 5.0 in 2019, why is that going down? You have 3 options…are these all job board applies you are tracking or employer ATS ?
Google for Jobs
Percentage of mobile applies by industries…
More!
