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Employer Branding Strategies - Chloe Rada

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Chloe Rada brings 20+ years of talent marketing experience and is known for driving big ideas and empowering others to make a positive change for the future of Talent Acquisition. 

Awarded the 2020 Recruitment Marketer of the Year by Rally™ Recruitment Marketing for making an impact on Sodexo’s recruitment marketing efforts she is   currently the Director, of Global Recruitment Marketing and Branding for Syneos  Health where she leads the Commercial Solutions division and responsible for driving talent attraction and candidate engagement strategies to compete in the Life Sciences industry.

TOPICS

  • Current recruitment tech stack at Syneos

  • Scroll stopping content?

  • Challenges/initiatives you face coming into the new role

  • Current state of EB at Syneos, what are your plans

  • EB Metrics

  • How has the pandemic affected employer branding in your opinion?

  • What did you think of the TikTok resume experiment...any thoughts?

  • Employer brand tactic more companies need to implement.



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