Turns out that a growing trend that businesses are enhancing their recruitment strategies by using Messenger from Facebook.
According to a recent study, 64% of people across generations said they prefer messaging to a call or email, while 65% of the same people said they’d be more likely to shop with a business they can contact via chat.
Businesses are increasingly finding the power of social messaging to connect with people on a platform they’re already spending time on has become a natural fit for finding qualified candidates.
Here’s a few exampes we found of employers using Messenger for Recruitment;
Cardinal Logistics, an American transportation company, was already using Messenger to communicate with its drivers in real time, as they prefer it over phone calls. The company wanted to try using Messenger to recruit new drivers as well and see if it would increase the quality of leads, while reducing costs. They ran a campaign using lead generation in Messenger to help find more qualified drivers for its fleet. They achieved a 1.8x increase in quality of leads and 55% lower cost per lead with Messenger.
Alorica, a global leader in customer experience solutions, used Messenger to reach and attract the best talent. Alorica partnered with Talkpush, a recruitment platform compatible with Messenger. Through the Messenger and Talkpush integration, recruiters could screen, evaluate and hire candidates faster than ever before. In just three months, it interviewed 3,000 candidates (compared to 900 the year before) and saw an 84% lower cost per hire.
Apli, a Mexico City-based job recruiting platform that uses Messenger around the candidate screening process, creates custom conversational experiences for different companies that add them to their Facebook Pages. This allows them to receive messages from candidates and start gathering basic information (name, contact info, last jobs, etc.) It also enables them to apply some psychometric and assessment tests (all inside Messenger) to start the selection process of the candidates so they have rules to continue or end the process for the candidates. After their customers screen the candidates they also use Messenger to set up video interviews and to continue communicating with the candidates. Apli’s clients have seen impressive results with 90% recruitment time saves, 3X more offers per screened candidates and a 200% return on investment.
Employers need to get better at leveraging social media tools to recruit. Facebook Messenger is one such channel. I’m amazed we don’t have more dedicated social media recruiter positions at companies today.