According to the Talent Board’s North America CandE Research Report — candidate resentment is again on the rise. Download the report here.
The research found that, in North America, candidate resentment rose from 8% in 2020 to 14% in 2021—a 75% spike. That's the largest increase since Talent Board began its research a decade ago.
Why does it matter? Well Candidates reporting high levels of resentment are less likely to apply with a company again or refer others. They are also more likely to sever their relationship with that company altogether.
TOPICS
Company culture is now the most important marketing content for 35% of the candidates. Talk about why…
What are the top pieces of candidates you want to know when researching a company?
Mobile text messaging campaigns have increased a whopping 380% since 2018, with slightly more CandE Winners investing in this type of communication
APPLY PROCESS—--26% of candidates applied via mobile device, down from 2020, while 96% of employers said they offered mobile apply, slightly up from 2020………. • 54% of candidates said it took less than 15 minutes to apply and receive a confirmation, down from 2020………….. • 29% of candidates said they received a reminder about next steps when they applied, and 36% of candidates said they were able to view a progress indicator showing percentage completed, both down from 2020.
Only 60% of candidates said they received an automated “thank you” message, which is fascinating since more companies automate the application acknowledgement (as well as the rejection for unqualified candidates).
Unfortunately, 23% of candidates told us that they had not heard back from employers two months after they applied, which is thankfully down 30% from 2020. A
Feedback —-- 60% of candidates received no feedback after being rejected during the screening and interviewing stage, down 14% from 2020. And yet, the Top 10 CandE Winners this year all provide feedback to candidates
a winning experience meets candidates’ expectations in four key areas: 1. Setting expectations 2. Accountability 3. Fairness 4. Feedback
Who are the best companies doing this?