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Candidate Resentment Up Again

kevin grossman the talent board

According to the Talent Board’s North America CandE Research Reportcandidate resentment is again on the rise. Download the report here.

The research found that, in North America, candidate resentment rose from 8% in 2020 to 14% in 2021—a 75% spike. That's the largest increase since Talent Board began its research a decade ago.

Why does it matter? Well Candidates reporting high levels of resentment are less likely to apply with a company again or refer others. They are also more likely to sever their relationship with that company altogether. 

TOPICS

  1. Company culture is now the most important marketing content for 35% of the candidates. Talk about why…

  2. What are the top pieces of candidates you want to know when researching a company?

  3. Mobile text messaging campaigns have increased a whopping 380% since 2018, with slightly more CandE Winners investing in this type of communication

  4. APPLY PROCESS—--26% of candidates applied via mobile device, down from 2020, while 96% of employers said they offered mobile apply, slightly up from 2020………. • 54% of candidates said it took less than 15 minutes to apply and receive a confirmation, down from 2020………….. • 29% of candidates said they received a reminder about next steps when they applied, and 36% of candidates said they were able to view a progress indicator showing percentage completed, both down from 2020.

  5. Only 60% of candidates said they received an automated “thank you” message, which is fascinating since more companies automate the application acknowledgement (as well as the rejection for unqualified candidates). 

  6. Unfortunately, 23% of candidates told us that they had not heard back from employers two months after they applied, which is thankfully down 30% from 2020. A

  7. Feedback —-- 60% of candidates received no feedback after being rejected during the screening and interviewing stage, down 14% from 2020. And yet, the Top 10 CandE Winners this year all provide feedback to candidates

  8.  a winning experience meets candidates’ expectations in four key areas: 1. Setting expectations 2. Accountability 3. Fairness 4. Feedback

  9. Who are the best companies doing this?



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