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SHRM24 Interviews: G-P's Head of HR Laura Maffucci Talks AI & More

Laura Maffucci is G-P’s Head of HR, and she leads the company’s global workforce, talent, and employee experience. She operates from a people-first mindset and strongly believes that diversity of thought is paramount for a healthy workspace. We chatted about AI in HR and their new AI powered onboarding tool.

Laura previously held leadership positions in the Global Total Rewards team at G-P, from Sr. Director to VP. Before this, she led Total Rewards & HRIS at Progress, a tech company focused on products to develop, deploy and manage high-impact applications. Prior to Progress, she held roles of increasing responsibility with Ocean Spray Cranberries, where she was awarded HR Award for Innovation and Creativity (2016). Her tenure at Ocean Spray Cranberries was preceded by roles with an emphasis on compensation and HR practices.

In her 20+ year career in HR, Laura has spoken on global and national platforms about compensation, employee well-being and mental health. She’s a staunch advocate for the employee experience and creating a culture of inclusivity. Laura is passionate about the future of work, normalizing the value of work everywhere, and enabling employees across the globe to be their best selves and add value wherever they go and whatever they do.

Recorded live from the G-P booth in Chicago at SHRM24.

RecTech Media Travel Sponsored by Jobcase



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Veritone's GM Talks AI in the Hiring Lifecycle

Alex Fourlis is the General Manager at Veritone, the parent owner of Pandologic and Broadbean the job distribution platform and he’s here today to talk about AI in the hiring lifecycle.

TOPICS DISCUSSED

  • It looks like we’re going to see a lot of movement within the workforce in 2024. We’re already seeing layoffs and recruiters – already inundated with resumes – are going to be getting even more.

  • How can AI help recruiters manage this load and find the right candidates?

  • Now that AI is part of the hiring process, do candidates need to think differently about their resumes, how they fill out applications, etc.?

  • What do companies need to know about ensuring they’re using AI appropriately when it comes to hiring?

  • As adoption of AI increases, what other ways are HR professionals using AI tools – not just in the hiring process, but beyond?



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HR Tech Interviews: Greenhouse, Hopward, Lumina

In the first of 3 podcasts from the recent HR Tech Conference & Expo in Las Vegas I chatted with execs from CollabWork (recruitment tech startup), CROSSCHQ (hiring intelligence) and First30 (onboarding startup).



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RecruitBot CEO on AI in Hiring

RecruitBot recently raised $8.2 million in additional seed funding to fuel growth of its AI-powered hiring software. RecruitBot is a sourcing tool that lets you find, contact, and hire talent – all in one top-of-funnel solution. They claim a database of more than 600 million candidates.

Joining me on the podcast is their CEO & Founder Jeremy Schiff.

TOPICS

  • Congrats on the funding round, what is the origin story behind RecruitBot

  • Explain the user experience of the tool for the avg recruiter.

  • There are lot of sourcing tools out there…What would you say differentiates RecruitBot from your competition 

  • What impact is artificial intelligence having on recruiting / hiring? Please share some examples of how employers are using the technology 

  • What are some of the pitfalls and challenges employers should be aware of in using AI in their recruiting program?  

  • How can employers incorporate AI while not losing the high-touch approaches new employees seek? 

  • What tips, strategies, and/or best practices can you share with employers for using AI in the recruiting / hiring?

  • Will you guys be exhibiting at any conferences this fall?



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How AI & Data Analytics Are Becoming the Newest Member of Your Hiring Team

In the latest Jobsync Roundtable audio: Data in the middle but you got much bot. 🎶

Yep, we're going there. It's time to talk about all things #AI#machinelearning, and #dataanalytics.

Grace E. Niwa from Vertex Pharmaceuticals is joining us to discuss:

👩‍💻 How to combine new school and old school data to solve in-the-moment problems with practical solutions

🤖 How to slice your hiring data from different angles to reveal insights that may have been overlooked before in your processes

👀 How to see opportunities for step-up improvement and how to get started



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The Future of AI Based Job Search

In the coming years, artificial intelligence (AI) will play a major role in the job search process. Much has been written about how AI will affect recruiting but I’d like to explore it from the other side of the table.

New AI-powered job search tools will be launched to help job seekers find open positions that match their skills and interests, and it will also help them to connect better with recruiters and hiring managers. For instance, imagine being able to ask AI to create a personal profile info sheet on your potential boss? 

AI will be used to analyze job postings and to identify keywords that are relevant to specific skills and experience. This will help job seekers compare themselves against the job requirements. Perhaps a score could be generated to see how qualified you are.

AI will also be able to apply for you by pre-filling in apply forms on the web. This may help to speed up adoption of a universal job seeker focused apply profile.

I am also curious about job aggregation. Google has Google for Jobs but will it become even more powerful through AI?

Overall, AI will make the job search process more efficient and effective for both job seekers and employers. This should greatly help to cut down the time spent job hunting online. A common complaint among job seekers today.

AI Resume Creation Tools

One of the other ways I see AI being used is around the resume creation process. Today many job seekers will create multiple versions of a resume based on each job they apply to in order to be as relevant as possible. AI based resume tools should be able to make this chore much easier to accomplish.

AI-powered resume builders are already available, and they are becoming more sophisticated all the time. These tools can help job seekers to create resumes that are tailored to specific jobs, and they can also help job seekers to improve their chances of getting hired.

Here are some of the AI-powered resume builders that are available today:

  • Rezi

  • Kickresume

  • Teal

  • ResumA.I.

  • Designs.ai

Will the Job Search Box Go Away?

Another prediction I have heard is that one day the typical job search box (keyword+location) may be replaced by an AI chatbot. I had a long conversation recently with Jobcase CEO Fred Goff on this subject. 

He thinks the search box may be going away eventually to be replaced by an AI chatbot as the starting point/interface to begin your search. You simply answer a few questions about what you are looking for and it responds with a list of jobs. Or you could just ask it to browse jobs near you so you can see what's around you.

Goff told me how he thinks about it;

Identifying, discovering, applying, and landing a new job continues to be a painful experience for most workers. First off, most people aren’t even sure what to put in a search box; and those that do, tend to be more constrained by their anchor point than the full valid consideration set. Thereafter, the ‘black hole’ and other post application problems have certainly not been solved as technology further enables both purposeful and accidental mistreatment of candidates.

Many well-intentioned companies and tech-providers have been struggling to tackle various points of this challenging process; but, now with modern frontier AI, intentions and execution are about to meet. Jobcase is clearly not the only one rethinking how to serve both employers and workers alike with this new technology. I see this akin to when Mobile technology allowed countries to leapfrog forward in their modernization of economies. Now, in HRTech we can leapfrog forward on various product roadmap and candidate experience intentions.  And the pace of change will likely be staggering.

How Will Job Sites Use Future AI?

Job sites like Ziprecruiter already use AI to match job seekers to jobs but in the future, these platforms are likely to adopt AI in even more ways to aid job seekers.

For example, they might use AI to:

  • Create AI-powered chatbots that can answer job seekers' questions and provide them with support (virtual career coach)

  • Use AI to provide job seekers with personalized feedback on their resumes and cover letters. This will help job seekers to improve their chances of getting hired. (This could affect the future of resume writers as a business)

  • Use AI to conduct mock interviews with job seekers. This will help employers to assess the skills and experience of job seekers more quickly and efficiently.

  • Use AI to negotiate salaries for job seekers. This will help job seekers to get the best possible salary for their skills and experience.

  • Let AI summarize what it's like to work at a company based on publicly available reviews and comments on social media.

Today we have yet to scratch the surface of the role AI will surely play in the future of job search. Job sites that adopt AI will be able to provide job seekers with a more personalized and efficient experience. I’ll be waiting and watching to see who goes first.



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State of Recruiting Automation, Jon Bischke, CEO of Entelo

Employers are shifting away from traditional hiring methods and this year. 75% say technology will play a larger role in their companies hiring process in 2019, and 22% percent plan to increase their spend on AI-powered recruiting software. These findings come from the 2019 Entelo Recruiting Automation Trends Report which surveyed 625 talent acquisition professionals from around the world to identify the trends and innovations driving the recruiting and hiring industry forward.



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RecTech Headlines for August

Here's your summer fix for all thats new in recruiting technology land.

Upsider is a new sales rep matching tool for employers and candidates. Link via ERE.

FOR SALE:  Profitable Midwest based local job board is up for sale. View details.

HourlyNerd, the Boston-based online freelancer marketplace startup that recently landed $22 million in venture funding from investors including Dallas Mavericks owner Mark Cuban, announced that it has rebranded to “Catalant.” The name is a combination of the words “catalyst,” “brilliant,” and “talent,” according to a release. Link.

Workday acquires Platfora to help it improv its analytics. Link.

Drafted launched the second version of its app earlier this year, letting people browse through job listings, see if they have any mutual connections to a job they want and request an intro to the hiring manager through any mutual connections. Sources say they are planning to open it up to more companies outside of Massachusetts this fall.

The startup has raised $2.5 million so far from several investors, including General Catalyst Partners, Accel Partners, Paul English’s Blade startup accelerator and Boston Syndicates. It has six employees. Link.

Mya, an AI platform from FirstJob, aims to make sure no applicant goes into the void—and no recruiter has to wade through a sea of resumes. Interesting to see how these guys have pivoted and are trying to take advantage of the “chatbot gold rush” Link.

Snagajob says they are looking for more stuff to acquire. If your tool targets hourly employees you might want to give them a call. Link.

Company in Denmark creates a Job title extractor. Check it out https://goodwin.relinklabs.com

Indeed launches JobSpotter app for retail businesses. Designed for people to take pics of we’re hiring signs in store windows. Link.

AfterCollege buys Cross-Post and is making it part of Recruitology, a service that launched for employers earlier in the year. Here is a link to the press release:http://www.prweb.com/releases/2016/07/prweb13533921.htm

Bumble Bizz app: the popular swipe-based dating app understands this, so is launching a feature to help users temporarily set aside dreams of love so they can match with someone who may help them advance their career. Link.

CornerJob only closed its $10 million Series A in February. But the Barcelona-based jobs marketplace, one of several which focuses on low-skill, high-turnover recruitment via a smartphone messaging app, is now announcing a $25 million Series B funding round — meaning it’s already raised a total of $35M in less than a year. Link.



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